When creating a client’s social media campaign, 360 Media begins by gathering and using information to develop a creative outline. Our team conducts preliminary efforts to understand the goals of the client, and define the campaign’s specific objectives. We utilize any existing social media channels, if available, and work to create new ideas of engagement by combining other social media tools. Throughout the life of a social media campaign, we monitor the business’ brand and watch what others are saying about it. The monitoring tools we use in a campaign helps us understand what tactics are working and deemed successful, and which tactics our team should revise based on these results. Throughout the campaign, 360 Media provides our clients with reports that demonstrate the amount of traffic driven from the social media campaign, as well as search engine optimization (SEO) rankings.