Branding

Our team has developed and implemented branding processes and campaigns for a variety of clients. We understand the importance of a strong brand and the extensive work behind building one. Our team uses the following process to build and execute a successful branding campaign:

• Gathering information – In addition to conducting market research and baseline research, we work with the client to understand its mission and vision, goals and objectives and strategy and current positioning.
• Building a brand strategy – A strong brand strategy should be used as a guide to successfully attract the appropriate audience(s).
• Developing the tagline – The tagline should be a precise and catchy phrase that when heard, the average person will automatically recognize and identify the organization.
• Cultivating the identity – A specific brand identity unites every piece of the organization under one brand name.
• Developing the logotype and signature – A well-executed logotype must be distinctive, durable and sustainable and express the organization’s positioning, vision and personality.
• Designing identity/creating touchpoints and collateral – Touchpoints work to strengthen a brand and communicate its essence.